Sima’s career as a reporter spans almost twenty years. Her work has taken her around the world, and she has spent much of her professional life living in the US and reporting from dangerous countries at times of conflict and volatility such as during the war in Afghanistan, Haiti and Lebanon. She was one of the first reporters to broadcast from Italy at the start of the covid pandemic, before the virus had reached the British shores.
She has interviewed a wide range of people in the public eye from the former US President Barack Obama to the current UK Prime Minister Rishi Sunak. Her interviewing style is versatile from the probing to the sympathetic and she is noted for encouraging people to tell their stories.
She has a reputation for breaking original journalism and for specialising in multiple story areas such as defence, policing, politics, and social affairs.
But she has another side too. A sense of humour and empathy as demonstrated by her recent appearance on Celebrity Antiques Road Trip on BBC Two and Expert Witness on BBC One
She is a first class public speaker and event host who is sure to enliven any gathering.